Privacy Policy

1. Introduction

The Trademark Counsel ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thetrademarkcounsel.com or engage with our trademark registration and IP legal services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the website.

2. Information We Collect

2.1 Information You Provide Directly

When you use our contact forms, request a consultation, or otherwise interact with us, we may collect:

• Full name and contact details (email address, phone number)
• Business name and brand/trademark information
• Payment information (processed securely through third-party processors; we do not store card details)
• Communications and correspondence you send us
• Information needed to prepare and file trademark applications

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our trademark registration and IP legal services
• To respond to your inquiries, consultation requests, and support needs
• To prepare, file, and prosecute trademark applications on your behalf
• To send you service-related communications, updates, and billing information
• To send occasional marketing emails about our services (you may opt out at any time)
• To improve our website, services, and user experience
• To comply with legal obligations and enforce our agreements
• To detect and prevent fraud, abuse, or other harmful activities

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Contractual necessity — to provide services you have requested
• Legitimate interests — to improve our services and communicate with you
• Legal obligation — to comply with applicable laws and regulations
• Consent — where you have explicitly agreed (e.g., marketing emails)

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers — trusted third parties who assist us in operating our website and delivering services (e.g., payment processors, email service providers, hosting providers)
• Government agencies — the United States Patent and Trademark Office (USPTO) and equivalent foreign agencies as required to file and prosecute trademark applications
• Legal compliance — when required by law, court order, or governmental authority
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality agreements

6. Attorney-Client Privilege

Information shared with our licensed attorneys in the context of an attorney-client relationship is protected by attorney-client privilege and professional confidentiality rules. We take our professional obligations to protect client confidences extremely seriously and maintain appropriate security measures accordingly.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. These include:

• Essential cookies — necessary for the website to function properly
• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies — used to deliver relevant advertisements

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Client matter files are generally retained for a minimum of seven (7) years in accordance with professional responsibility rules. You may request deletion of your data subject to applicable legal and professional retention requirements.

9. Data Security

We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption, access controls, and secure data storage. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data (subject to legal exceptions)
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interests
• Opt-out of marketing — unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us at info@thetrademarkcounsel.com.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised effective date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: